Collaboration with
Facebook to bring together first-of-its-kind customer experience innovations
such as availability in all Facebook mobile platforms, advice of charge
notifications, one-click to purchase data plans & data access lending to
access links outside Facebook
Setting another unprecedented milestone in Philippine
telecommunications, Globe Telecom is giving the telco’s over 36 million
subscribers free access to Facebook on mobile phones for an initial period of
three (3) months. Globe worked closely with Facebook to enable customer
experience innovations for the best free Facebook offer yet.
Available to all Globe Prepaid, Postpaid, and TM
subscribers using feature phones and smartphones* and accessing either through
the mobile site of Facebook or the Facebook app, users can post, like, comment,
chat, add friends, upload photos, share posts, and more on Facebook without the
need for Wi-Fi.
Aside
from offering Facebook at zero data charges, the collaboration between the two
global companies has also paved the way for subscribers to enjoy
first-of-its-kind customer experience innovations.
Working
with Silicon Valley-based Facebook engineers, Globe has put together
innovations that cover key milestones in the customer experience journey such
as availability of access on feature phones and smartphones across all Facebook
mobile platforms whether via the Facebook app or Facebook’s mobile site
m.facebook.com; no billshock or “nakaw load” as customers will be
notified if they will incur data charges once a link that leads out of Facebook
is clicked; and one-click registration to the data plan of choice to continue
browsing without having to leave the site. Recommended data plans consider a
subscriber’s available prepaid balance and/or megabytes (MB) balance of
existing data plan.
Moreover,
customers with not enough prepaid load can “loan” a 10MB data plan for only P10
which will be deducted on their succeeding top-up so they can fully explore
content outside Facebook, making the experience seamless and worry-free.
“Once again, Globe has proven that it is the mobile data
service provider of choice by industry and technology leaders around the world
with this breakthrough partnership with Facebook to give our 36 million
subscribers uninterrupted, seamless, and worry-free Free Facebook experience.
This is collaboration at its peak, which has resulted in the best and most
innovative Free Facebook experience yet,” said Peter Bithos, Senior Advisor for
Consumer Business at Globe Telecom.
Globe
is progressively rolling-out availability of the Free Facebook service to cover
all its subscribers by October 31, 2013.
Bithos added, “Over the past months, the engineering,
business development and marketing teams at both Globe and Facebook have worked
together to plan and design the customer experience from scratch – which
includes making the service available across all Facebook mobile platforms,
rolling out a system that alerts users once they are about to click a link that
will incur them data charges, paving the way for subscribers to easily
subscribe to a data plan without having to leave Facebook, and allowing data
access lending for subscribers who don’t have enough prepaid load to continue
browsing links outside Facebook. This service testifies how Globe is
transforming itself beyond just an access carrier. Globe is striving to be a
leading digital brand catering to the needs of digital Filipinos who need to be
connected to their social circles around the world.”
"Facebook’s mission
is to give people the power to share and make the world more open and
connected," said Chris Daniels, vice president of partnerships at
Facebook. “Globe understands the opportunities giving people access to the
Internet brings and we’re thrilled to be working with them to give Globe
subscribers access to Facebook without data charges across our apps and mobile
website.”
Starting October 31, 2013, subscribers can dial *143# and
select FREE FB to know more about Globe Free Facebook.
*Except BlackBerry.
Free Facebook will soon be available to Nokia Xpress and Opera Mini
users